Life360 Ads Featuring Nativo Website Privacy Policy

What does this Website Privacy Policy cover?

This Life360 Ads Featuring Nativo Website Privacy Policy (“Privacy Policy”) applies to visitors to the Life360 Ads Featuring Nativo website or any other Life360 Ads Featuring Nativo web property or service referencing this Privacy Policy (collectively, the “Website”), and to our publisher and advertiser Customers (“Clients”) who access their Life360 Ads Featuring Nativo Advertising Platform accounts through this Website. 

Life360 Ads Featuring Nativo (“we” and “our”), offered by Life360 Inc., provides advertising technology, digital advertising services, and advertising infrastructure and tools (our “Advertising Platform”) for our Clients who render or run ad campaigns online. Our technology facilitates campaign planning, buying, management, delivery, optimization, measurement and analytics for advertisers and agencies and enables publishers to build, upload, host, serve, render and report on campaigns delivered to their web, mobile app, and internet-connected TV properties.

Disclosure of Information

This Privacy Policy does not cover personal information that we collect and use when you visit the websites or mobile apps of our Clients – this information can be found in our Consumer Privacy Policy. 

This Privacy Policy does not cover Life360’s privacy practices related to consumer users of the Life360 app, Tile or Jiobit app, life360.com website, or tile.com website. You can find the privacy policy for those products and services here.

We will post any modifications or changes to this Privacy Policy on this page.

Information We Collect

If you are a customer of our Advertising Platform (such as the representative of an advertiser or a publisher), and if you create an account through our Website, we may collect account information such as first name, last name, email address, telephone number, profile picture, passwords and security protocols. We may also collect the information of representatives of potential customers of our Advertising Platform through third-party sources, such as at trade shows or through LinkedIn.

The Website uses cookies, pixels, beacons and similar technology placed by us or third parties. Each cookie is assigned a unique identifier (a “cookie ID”). 

We may also collect information about your logged-in status, as well as data regarding your interaction with the Website and our Advertising Platform. Such information may include your IP address, browser identifiers, device identifiers, or device-related information.

How We Use Your Information

We may use your information (including your account information) to provide you with access to our Advertising Platform, to help provide you with a consistent experience on our Advertising Platform, to provide reporting to your organization on your use of our services, to learn about and conduct analytics on user interaction with our services, and to contact you regarding your account or our services, including to market our services to your organization and to measure and target advertisements directed to visitors to this Website.

In addition, we use cookies and other similar technologies to help us store basic information about a user of the Website. This enables us to identify Client account holders, to optimize user experience on the Website, and to learn from and improve our technology and services based on user behavior. Cookies may also be used by our third-party providers to track how you use the Website to target ads to you on other websites.

We may also use your information for troubleshooting; to protect, investigate and deter against fraudulent, unauthorized, or illegal activity; to develop and improve our products and services; or to comply with law enforcement requests or as required by applicable laws.

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We may share your information with:

• Our service providers (such as hosting providers and fraud prevention providers);
• Our affiliates for the purpose of providing our services as described in this Website Privacy Policy;
• Acquirers when we engage in a business deal involving the sale or transfer of all or a part of our business or assets, or insolvency practitioners in the case of a bankruptcy proceeding. These deals can include any merger, financing, acquisition, or bankruptcy transaction or proceeding; 
• Law enforcement agencies, civil litigants, or regulatory authorities in response to valid legal process, to comply with applicable laws, and/or as required by law; and

Third parties as may be necessary to exercise or protect the rights, property, or personal safety of Life360, our employees, Clients, members or others.

What Your Rights Are

Opt out of Targeted Advertising

If you visit our Website, we may then target ads to you advertising our Life360 Ads Featuring Nativo services. If you would like to opt out of receiving such ads, please follow the instructions behind the "Your Privacy Choices" link in the footer of our website.

Reset your Cookies.

You can also remove or reject cookies via your browser settings. In order to do this, follow the instructions provided by your browser (usually located within the “settings,” “help,” “tools,” or “edit” options).

Deletion

In addition to the opt-out rights described above, you may have the right to request that we delete personal information we hold about you. You can exercise these rights by contacting us at privacy-nativo@life360.com or by clicking here.

Access

You may have the right to request access to the personal information associated with your account. You can exercise this right by contacting us at privacy-nativo@life360.com or by clicking here.

Correction and amendment

If the personal information we hold about you is inaccurate or incomplete, you may be entitled to have it corrected or completed.

If you have an Advertising Platform account with us, you can correct your account information directly through your account, or by contacting your account manager.

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Additional Disclosures for California Users

California has enacted privacy laws that grant users of business-to-business websites certain rights and require specific disclosures. If you reside in California, this section applies to you. This section also serves as our California Notice at Collection. 

Access, Deletion, and Correction

You have the right to (1) request to know more about and access your personal information, including in a portable format, (2) request deletion of your personal information, and (3) request correction of inaccurate personal information. If you would like to submit a request to exercise your rights, please follow the instructions set forth above.

Non-Retaliation

We will not retaliate against you for exercising any of your privacy rights.

Opt-Out

If you visit our Website, we or our third-party providers may track how you use the Website to target ads to you on other websites. By doing so, we may be engaging in activities that may constitute a “sale,” “sharing,” or use of personal information for “targeted advertising” under the CCPA. To opt out of the use of your personal information for such purposes, please refer to the “What Your Rights Are” section of this policy.

Appeals

You may appeal the denial of a request by emailing us at privacy-nativo@life360.com.

Additional Disclosures

We’ve explained how we collect, use, and disclose your information above. We also share the following information in table form, as required by California law: the categories of personal information we have collected about consumers in the previous 12 months, and the business purposes for which we disclose that information.

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Additional Disclosures for EEA, UK and Switzerland Users

For information about the categories of third parties with whom we share information, see the table directly above.

Our Legal Basis for Processing

We rely on different legal bases to process personal information for the various purposes described in this Privacy Policy. For each category of information collected, we indicate the types of processing activities we engage in and the legal basis for that processing in the below chart

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Data Privacy Framework

Life360 complies with the requirements of the EU-U.S. Data Privacy Framework (“EU-U.S. DPF”) and the UK Extension to the EU-U.S. DPF and the Swiss-U.S. Data Privacy Framework (“Swiss-U.S. DPF”) (collectively “DPF”), as set forth by the U.S. Department of Commerce, regarding the collection, use, and retention of personal information transferred from the European Economic Area (“EEA”) and the United Kingdom (“UK”) and Switzerland to the United States. Life360 has certified to the Department of Commerce that it adheres to the DPF Principles with respect to personal information transferred to it in reliance on the DPF. To the extent that the DPF applies to your information, if there is any conflict between the terms in this Privacy Policy and the DPF Principles, the DPF Principles shall govern. Life360 is subject to the investigatory powers of the FTC with respect to its DPF compliance. To learn more about the DPF program, and to view Life360’s certification, please visit https://www.dataprivacyframework.gov/s/. Life360 may also protect information through other legally valid methods, including international data transfer agreements.

If you are an EEA or UK or Swiss citizen, you may have the right to opt out of Life360's use or disclosure of personal data received or transferred pursuant to the DPF, if Life360 will (i) use such personal data for a new purpose that is materially different from the purposes for which it was originally collected or subsequently authorized, or (ii) disclose such personal data to a non-agent third party in a manner not specified in this Privacy Policy. Requests to opt out of such uses or disclosures of personal data should be done according to the process described above. If the personal data is "sensitive" (such as information about health conditions, race, or ethnicity), we will not process such sensitive personal data as described in (i) or (ii) above without your opt-in consent. 

When Life360 receives personal information under the DPF and then transfers it to a third-party service provider acting as its agent on its behalf, Life360 remains liable under the DPF if both (a) the agent processes the information in a manner inconsistent with the DPF and (b) Life360 is responsible for the event giving rise to the damage. 

If you are an EEA or UK or Swiss citizen and feel that Life360 is not abiding by the terms of this Privacy Policy, or is not in compliance with the DPF Principles, please contact us as described in the Complaints section below.

If Life360 is unable to resolve your concerns, it has agreed, in compliance with DPF, to refer unresolved complaints concerning our handling of personal data received in reliance on the DPF to JAMS, an alternative dispute resolution provider based in the United States. If you do not receive timely acknowledgment of your DPF-related complaint from Life360, or if it has not addressed your DPF-related complaint to your satisfaction, please visit https://www.jamsadr.com/DPF-Dispute-Resolution for more information or to file a complaint. The services of JAMS are provided at no cost to you.

If any request remains unresolved, you may contact the national data protection authority for your jurisdiction of residence. Under certain conditions, if your DPF complaint has not been resolved after raising it with Life360 or by following the JAMS procedure above, you may invoke binding arbitration to resolve complaints with respect to personal data received or transferred pursuant to the DPF, as described in Annex I of the DPF, available here: https://go.adr.org/dpfeufiling.html.

Additional rights

If you are located in the European Economic Area, the United Kingdom or Switzerland, you have the following additional rights:

Right to object

You may have the right to object to our use of your personal information. If you want to exercise this right related to targeted advertising, the quickest and easiest way to do so is by ‘opting out’ following the steps described in the “Opt out of Targeted Advertising” section above.

You can also request that Life360 Ads by Nativo stop sending marketing communications to your email address by using the unsubscribe link in our marketing emails or by contacting privacy-nativo@life360.com.

Right to restrict processing

You have the right to ask us to restrict the way that we process your personal information in certain specific circumstances. You can ask us for further information on these specific circumstances by contacting privacy-nativo@life360.com.

Right to data portability

You have the right, in certain circumstances, to obtain personal information you have provided to us (in a structured, commonly used and machine-readable format) and to reuse it elsewhere or to ask us to transfer it to your chosen third party.

This right only applies where we use your personal information on the basis of your consent or performance of a contract.

Right to withdraw consent

If we rely on your consent as our legal basis for processing your personal information, you have the right to withdraw that consent at any time. You can exercise your right of withdrawal by contacting privacy-nativo@life360.com or by using any other opt-out mechanism we may provide, including as set out in the "Opt out of Targeted Advertising” section above or by using the unsubscribe link in our marketing emails.

International transfers

We are based in the United States, and, in some cases, in order to provide our website and services, we may use third party suppliers (for example, cloud-based data storage providers) located outside the UK and the EEA, namely in the United States. Therefore, you acknowledge that your personal information may be transferred outside the UK and the EEA where it will be stored and processed by us for the purposes set out in this Privacy Policy.

When transferring your personal information to a third party outside the UK or the EEA, we will, where required by applicable law, implement appropriate safeguards to ensure an adequate level of protection for your personal information, which may include at least one of the safeguards set out below. Please contact privacy-nativo@life360.com if you would like further information on the specific mechanisms used by us when transferring your personal information outside the UK or the EEA.

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Complaints

If you have concerns about our processing of personal information, we encourage you to contact us in the first instance at privacy-nativo@life360.com.

If you feel that your complaint has not been adequately resolved, you have the right to contact your local data protection supervisory authority:

For the UK, you may contact the Information Commissioner’s Office at https://ico.org.uk/global/contact-us/.

For EEA residents, you may contact your local data protection authority. You can find a list of contact details for all EU data protection authorities at: https://www.edpb.europa.eu/about-edpb/about-edpb/members.

Alternatively, our EU and UK Representatives can be reached at:

Osano International Compliance Services Limited‍

ATTN: 4XK3
3 Dublin Landings
North Wall Quay
Dublin 1
D01C4E0‍

Osano UK Compliance LTD‍

ATTN: 4XK3
42-46 Fountain Street
Belfast
Antrim
BT1 - 5EF

How Long We Store Your Information

We will only retain your personal information for so long as we reasonably require it to use it for the purposes set out above, unless a longer retention period is required by law (for example for regulatory purposes).

Our Policy on Children

Our websites, products and services are not intended for use by children under the age of 18.